The origin of the ACE Denim jeans
It was in 2018 that Mr Bolland and Mr Rava, former artistic directors, decided to create their own brand of jeans. Their goal is simple: to create jeans that adapt to all body types.
The cut of the jeans has therefore been studied at length in order to obtain a result that is both fitted and comfortable. The fabric is also made with care in order to obtain a material combining comfort and authenticity. Indeed, the canvas is composed of a mixture of cotton and elastane in order to benefit from the two characteristics of these materials.
The finishing details are also a differentiating element of this French jeans brand. You will find embroidered finishes around the pockets and on the seams of the pants.
Ecological jeans
All ACE Denim jeans are made in Dubai using an environmentally friendly process. Indeed, traditionally, making jeans consumes a lot of water (especially to create faded effects).
The classic production is done in 3 stages: making the raw jeans, washing to obtain a faded effect and then selling.
While this ecological production adds a step before washing: the laser. Thus, the washing step which usually consumes 90 liters of water only consumes 5.
Find ACE Denim Paris jeans in our Rayne store in Cavaillon or on our online store.