Find out more about the Kenzo Tigre motif
This pattern is found on many sweatshirts, t-shirts and accessories. It is part of the brand’s identity and has today become essential. It was in 2012 that he was born, during a fashion show where for the first time, Kenzo unveiled a piece in a relaxed style: the sweatshirt.

Followers of the brand were used to floral designs, but this time it’s sportswear clothing with a new design that is revealed. Behind this bold logo are the two designers Carol Lim and Humberto Leon.

The brand has conquered a younger audience with this new logo and more relaxed collections. Today, thanks to the Kenzo Tigre motif, the brand has exploded its notoriety all over the world.
Kenzo’s story
Kenzo is a brand founded by Kenzo Takada which very quickly made a good reputation in the world of fashion thanks to pieces with a unique and original style. Indeed, the clothes are made from different scraps of fabric in order to obtain a unique rendering.

Over time, this French fashion house became so popular that it was acquired by LVMH.